Genpact to buy business research company EmPower

NEW YORK -- Genpact Ltd., which helps companies manage business processes and technology, said Thursday it agreed to buy EmPower Research, a media and business research company.

Financial terms were not disclosed.

Genpact said EmPower will add expertise and intellectual property to its Smart Decision Services business, which includes analytics, research, reengineering and risk management services. It said Empower has strong capabilities in social media research, media monitoring and measurement.

The company's services are used by a variety of pharmaceutical companies, public relations agencies, technology firms and consumer packaged goods companies, Genpact said.

The acquisition, which is subject to customary closing conditions, is expected to close by the end of the month. EmPower has about 360 employees based in New York, Bangalore, India, Cincinnati, New Jersey, San Francisco, and London.

In afternoon trading, Genpact shares rose 11 cents to $16.11.